PopID and JVC introduce Face Pay in Japan

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Id Pop is in partnership with the subsidiary Softbank Japan Computer Vision (JVC) to launch PopPay, PopID’s facial recognition ordering and payment system, which will initially be deployed at Wendy’s First Kitchen (WFK) in Tokyo.

“Hundreds of brands are now accepting PopPay in the United States, and we’ve seen exponential growth in consumer use,” Andrew Schwabecher, CEO of JCV, said in a Press release Tuesday (November 9).

See also: PopID Expands Payments Service Nationwide

“We have worked closely with the PopID engineering team to customize the platform for the Japanese market, and we expect Japanese businesses and consumers to adopt PopPay as a better way to deal,” added Schwabecher.

The WFK locations at Akasaka Mitsuke, Shibuya Center, and Jiyugaoka will begin accepting payments using PopPay. This is the first time a fast food restaurant chain in Japan has authenticated payments using a customer’s face.

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“We believe PopPay is a safer, more convenient and faster way for our customers to order and pay. We will work with our partner companies to make this payment method the one our customers prefer, ”said a spokesperson for WFK.

“In the near future, we would like to upgrade the system so that customers can experience even more of the benefits of being a loyal customer with just one look, even if they come to the store empty-handed,” added the door. -speak.

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The new system will allow WFK customers to connect a WFK credit card or prepaid card to their face. Once logged in, customers can use the camera-equipped tablet at the auto-order kiosk to order and pay using their face.

“Multinational financial institutions believe that facial compensation is likely to become a global standard because it is the most effective way to prevent payment fraud,” said John Miller, CEO of PopID. “Outside of the US market, we will create open-loop platforms for banks, wallets and other payment companies to allow consumers to tie any payment system to their face to spend.”

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