Saint Bella, a Leading Maternity and Child Care Brand in China, Closes RMB 200 Million C1 Round Funding Led by Tencent

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EQS News / 04/22/2021 / 16:40 UTC + 8

[For Immediate Release]

Saint Bella, a leading brand in the maternity and childcare industry in China,

Completes RMB 200 Million C1 Round Funding Led by Tencent

April 22, 2021Saint Bella and its parent company Primecare International announced that it recently completed a C1 round financing of RMB 200 million. Tencent led the investment in this round, and Gaorong Capital has continued to do the same. Breaking the record, it became the largest funding in the maternity and childcare services sector. Saint Bella has completed four rounds of funding and its shareholders include leading companies and investment institutions such as Tencent Investment, Gaorong Capital, Sun Hung Kai & Co. Limited (SEHK: 86), Tangzhu Capital and Zheshang Health Investment. .

Founded in 2017, Primecare International is committed to providing better maternity and childcare services for the new generation of families. As the only brand to cooperate with global luxury hotels, its premium maternity care brands, led by Saint Bella, integrate art therapy into a 24 hour one-on-one nursing fashion, occupying the cognitive choice and the user’s mind of more than 90% of domestic high-end users.

Starting with the premium maternity and childcare brands, Primecare International completed its national development and expanded its upstream and downstream activities in four years. Its sub-brands include BabyBELLA, a lightweight luxury brand, and Beihujia, a home brand, whose services cover pregnancy care, maternity care, home care and online health management. It has grown into a lifestyle brand with more care service categories and continues to maintain 300% annual growth in its industry. Saint Bella and BabyBELLA quickly covered the main business districts of the first and second tier cities and established an exclusive long term cooperation with Rosewood Hotel, Peninsula Hotel, Park Hyatt Hotel, Waldorf Astoria Hotel and their groups, reaching a average occupancy rate rate greater than 85%.

According to the “China Maternity and Child Care Center Industry Investment and Research Outlook Analysis Report 2016-2022” published by the Industry Information Network, the market scale of Chinese maternity and childcare in 2020 is about RMB 15 billion, with a compound annual growth rate of 42.45%. From 2013 to 2018, the number of maternity and child care centers in China increased more than sevenfold, from 550 to 4,050. The penetration rate of maternity and child care centers in prime cities rank continued to exceed 20%, and the demand of prefectural-level cities has also increased year by year. Based on data provided by the Foresight Industry Research Institute, the scale of the maternity and child care market in China will reach nearly 190 billion RMB in the future.

“We are optimistic about the development of China’s maternity and childcare industry,” said Xia Yao, managing director of Tencent Investment. “Maternity and child care centers are emerging as an important choice for the new generation of Chinese mothers. The sector is ushering in a rapid increase in the penetration rate. We are also seeing the increasingly important role of the digitization in the maternity and childcare services sector. Primecare International has successfully developed two high-end maternity and childcare brands, Saint Bella and BabyBELLA, has built a system of maternity and childcare services. mature childcare with the help of WeChat mini-programs and actively explored the possibility of new home care scenarios. Tencent will continue to help more offline service formats to perform operational and digital upgrades and to create a new industrial ecosystem that connects users and businesses. “

Gaorong Capital Project Manager said, “Gaorong Capital has supported the company since the first round of financing. On the one hand, we prejudge the long-term development of the maternity and child care industry. children based on an endgame reflection. On the other hand, we appreciate and recognize the spirit of continued growth, advancement and exploration of the two founders. As an area where medical treatment intersects and consumption, tradition and modernity alternate, there is a lot of room for the unimaginable development for maternity and daycare centers. We wish the company a new chapter, and expect Saint Bella to bring more happiness. to Chinese mothers and make motherhood and childcare a perfect time for them. “

Saint Bella announced that the main objective of this round of funding is to deepen the research and development of a digital intelligent back-end service system, improve the customer service experience, introduce talent high-end and continuously increase its market share. At the same time, it will work with authoritative institutions to promote the establishment of industry standards for maternity and childcare services.

For more information on Saint Bella, please visit: www.stbella.cn.

For any request, please contact: [email protected].

Deposit: Saint Bella, a Leading Maternity and Child Care Brand in China, Closes RMB 200 Million C1 Round Funding Led by Tencent

04/22/2021 Distribution of a marketing press release, sent by EQS Group.
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