UW SBDC Network to Host Virtual Webinar on Post-COVID-19 Economic Competitiveness | New

June 21, 2022

During COVID-19, buyers have changed the way they consume products and services and the way they determine which businesses they want to support. To continue to thrive, small business owners need to be confident about their next steps and how they fit into the economy of a post-pandemic world.

Strategies to get there will be the subject of a virtual Wyoming Small Business Development Center (SBDC) Network Summit webinar, “Finding Your Competitive Advantage,” at 10 a.m. Thursday, June 30. The Wyoming SBDC network is located at the University of Wyoming. .

To register for the free virtual summit, go to https://attendee.gotowebinar.com/register/2811603387680645133.

“This summit is about helping small business owners find and determine their competitive advantage in a post-COVID-19 world,” says Maureen Johnson, CARES Act recovery program manager for the Wyoming SBDC Network.

Dan Gingiss, a Fortune 500 executive, and Marc Willson, a nationally recognized retail strategist, are the keynote speakers who will discuss how a company’s competitive advantage will help it move forward with hit.

Gingiss has spent more than 20 years in leadership positions at Discover Card, Humana and McDonald’s. He is the author of two books, “The Experience Maker” and “Winning at Social Customer Care”, and is the host of “Experience This!” podcast and live show on LinkedIn “The Experience Maker”.

Willson has four decades of experience helping small retail, restaurant and tourism related businesses refine and promote their concepts to the public. In 1975, he began his retail career as co-owner of the largest Earth Shoes distributor in North America. Since then, Willson has held leadership positions with numerous companies including Britches of Georgetowne, Crown Books, Wilsons Leather, Circuit City, the Bicycle Exchange, eCampus.com and Storetrax Inc. Most recently, he opened the first store in efficiency in the world for Current Energy LLC in Dallas, Texas.

The webinar program is:

— 10-11: “How a Great Customer Experience Can Be Your Best Sales and Marketing Strategy.” Gingiss will teach attendees how customer experience can be the ultimate business differentiator, creating a competitive advantage that cannot be copied. Participants will learn how to identify the types of experiences people share most often and why; apply a simple five-step framework to create remarkable shareable experiences; and take advantage of the examples of many other companies across all industries who have succeeded with these simple, practical and inexpensive ideas.

— 12-1:00 p.m.: “Wyoming SBDC Business Advisor Panel and Q&A: What’s Worked for Wyoming Business Owners During the Pandemic?” The Wyoming SBDC Network advisory and leadership team will discuss strategies that have worked for entrepreneurs in the wake of the effects of the pandemic on Wyoming’s economy. Participants are encouraged to submit questions during registration, and Wyoming SBDC Network staff will answer them during the roundtable.

— 2-3 p.m.: “A guide to retail renewal requires a secret sauce.” This interactive forum will explore opportunities for small retailers and restaurants; trends and lessons to be learned from the pandemic; and how to use what has been learned during the pandemic to benefit businesses looking to the future.

For more information, call Johnson at (307) 343-0925 or email [email protected]

The Wyoming SBDC Network offers business expertise to help Wyoming residents think through, launch, grow, reinvent or exit their business. The Wyoming SBDC Network is hosted by the UW with public funds from the Wyoming Business Council and funded, in part, through a cooperative agreement with the US Small Business Administration.

For more information, visit www.wyomingsbdc.org.

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